Course profile
Marketing research
Course description not available yet.
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Course summary
MKTG3502 focuses on marketing research methods and SPSS usage, with a fair to heavy workload depending on the semester. The course is generally liked for its practical content and engaging professor, but grading can be strict or confusing.
Grading can be strict, especially for higher grades, as some students mention high curve requirements while others find it average.
Workload varies; it can be heavy with multiple assignments like a group project and presentations, but it lightens in later semesters without the report component.
Assessment includes a final exam, group project, SPSS analysis, and class participation. Grading is based on these components.
Professor is described as nice and engaging, with some students finding her teaching style encouraging but others noting strict grading.
Study the slides thoroughly for exams, especially if you miss classes; complete all assignments carefully to perform well in the group project and final exam.
AI-generated AI-generated summary based on student reviews, using Qwen 2.5.
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