Course profile
Consumer behaviour
Course description not available yet.
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Course summary
MKTG3501 covers consumer behavior with a mix of theoretical content and practical applications, but can be challenging due to the workload and assessment format. It's suitable for those interested in marketing electives and willing to put in significant effort.
Grading is generally generous; multiple students mention that effort leads to good grades, though some find it difficult to achieve a high GPA.
The course has a heavy workload with three-hour lectures weekly and a large emphasis on group projects. Students report struggling to keep up without detailed explanations or advance slides.
Assessment includes a final exam that is memory-based, group projects, and possibly quizzes. The final exam can be particularly challenging due to its comprehensive nature.
The professor is described as engaging but verbose and old-fashioned in some reviews. She emphasizes the textbook heavily and prefers specific teaching methods for group projects.
Be prepared for a heavy workload and focus on forming a strong study group. The final exam requires thorough memorization, so consistent effort throughout the semester is key.
AI-generated AI-generated summary based on student reviews, using Qwen 2.5.
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